Attention as the new currency
Business is changing, needing to be increasingly responsive to shifts in the market and demanding ever-tighter deadlines, but market research has failed to keep pace. We provide a platform for buying eye tracking services – at fast speed, low cost and of highest quality. Primer’s system offers agile insight; no briefs and no proposals mean that you can test early and test often at key instances in the concept process.
We deliver:
– Advanced online eyetracking technique
– Fast and efficient
– Multimedial eyetracking expertise (+10 yrs)
– Benchmark comparison
– Multi-country
– More impact= Less media-waste
Having your ads tested as A-/B test? Delivering more adverts in one test is more efficient (extra ad only €125) and allows to present results in a workshop setting.
Contact Martijn van Lambalgen
Ph: +31(0)6 46 9931 19 M: martijn@primer-research.com
“Because attention is no longer the right of a brand, but a privilege, a reward, which you have to deserve”
– Keith Weed, Chief Marketing Unilever –
