FROM OPPORTUNITY- TO CERTAINTY TO SEE
We aggregated results from 3 diferent banner sizes: Billboard, Leaderboard and Rectangle. As size does matter, it was not suprising to see that larger banner sizes are gaining more attention. But largest size received almost 4x more impact compared to the smaller sizes. While the costs were only twice as high, making it twice as more efficient. Together with advertsisers like Xs4all we can advice to go for larger banner sizes and to built more spcae for your ad.
Read the full case on Marktingfacts (Dutch):
T-MOBILE (changing the ad during campaigning)
Depending on the campaign and the awareness it drives, sometimes adjustments are needed to drive extra awareness on your KPI’s. T-mobile made their pricing more dominant in their mobile ad, driving a higher price-confrontation from 36% to 60%.