Banners will be exposed in its natural environment and will be measured on Pop-out, average attention and communication of main elements like branding, text and visual. We have benchmarks for both mobile and desktop environment across different banner sizes.
Eyetracking results are aggregated to a full quantitative report written by an expert.
Results have 40 to 60 observations per ad including benchmark comparison. Analyses have focus on impact in the crucial first 2 seconds. Delivery of reports within 2 days.
Most used Techniques
Primer Research 