Outdoor

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Outdoor ads will be exposed in a busy outdoor environment. The ads will be measured on Pop-out, average attention and communication of main elements like branding.

Eyetracking results are aggregated to a full quantitative report written by an expert.

Results have 40 to 60 observation per ad including benchmark comparison. Analyses have focus on impact in the crucial first 2 seconds. Delivery of reports within 2 days.

 

Most used Techniques

Eyetracking

Reel testing (survey based)

Implicit preference test