Outdoor ads will be exposed in a busy outdoor environment. The ads will be measured on Pop-out, average attention and communication of main elements like branding.
Eyetracking results are aggregated to a full quantitative report written by an expert.
Results have 40 to 60 observation per ad including benchmark comparison. Analyses have focus on impact in the crucial first 2 seconds. Delivery of reports within 2 days.
Most used Techniques
Primer Research 