Eyetracking results are aggregated to a full quantitave report written by an eyetracking expert.
Results have 40 to 60 observation per ad including benchmark comparison. Analyses have focus on impact in the crucial first 2 seconds.
Depending on which type of media, respondents will see several ads in a reel. With dynamic content, respondents can skip commercials to determine the amount of attention they are willing to give (zapping analyses like in video below). After the reel and extra distraction, we determine the brand- and message linkage after unforced exposure. Further evaluation will happen after forced exposure.