Online eye-tracking is an innovative method that allows you to track users’ eye movements.
HD Camera is watching tester while he’s/she’s performing test and by tracking the face our software can detect position of testers eyes. The process begins with calibration, where our system is learning how tester’s eyes look like when he’s watching certain parts of the screen. After successful calibration we start measuring eye position while displaying stimuli.
Studies are proven to be around 64px (~1 cm) accurate with an average error on visual angle of 4.17 deg.
This precision allows to analyze users interaction on website with precision reaching size of single button.