Campaign proposition testing (before campaigning)
Together we determine the needs from target audiences and connect these with the perception of the product, together with the campaign propositions. From the results we built a funnel and see the gaps to address added value.
Pre-testing of campaign video’s/ branding cues (before campaigning)
We show random exposures in a reel and ask afterwards about brand- and message recall to determine brand- and messagelinkage. After forced expoure we ask further evaluations related to your campaign assets.
0-1 effect measurements
With social-media campaigns it is possible to reach larger audiences with high frequency. Short after the campaign we compare the exposed-/ non-exposed group to see influence from campaigning.
By integrating social-media- and website statistics we deliver 360-degrees insights.