Social media ads will be exposed in its natural environment on Linkedin, Facebook or Twitter environment. The ads will be measured on Pop-out, average attention and communication of main elements like branding.
Eyetracking results are aggregated to a full quantitative report written by an expert.
Results have 40 to 60 observations per ad including benchmark comparison. Analyses have focus on impact in the crucial first 2 seconds. Delivery of reports within 2 days.
Read more about attention on social ads in this article published on Marketingfacts (Dutch):
www.marketingfacts.nl/berichten/aandacht-trekken-en-vasthouden-in-facebook-advertenties
Most used Techniques
Primer Research 