Video/ TVC

 

Depending on which type of media, respondents will see several ads in a reel. With dynamic content, respondents can skip commercials to determine the amount of attention they are willing to give (zapping analyses like in video). After the reel and extra distraction, we determine the brand- and message linkage after unforced exposure. Further evaluation will happen after forced exposure.

Most used Techniques

Reel testing (survey based)