This year we have done several succefull worshops on how to generate more impact with your creation.
We used the first half year to build our databases for benchmarks, publications and cases. We love to have interaction with marketeers and already build nice discussion on Frankwatching with in total more than 125k views and 500 reactions (Dutch): https://www.frankwatching.com/archive/author/martijn-van-lambalgen/
We use our format to guide the discussion towards importance of creation and how important it is to build space for your ad. We have various of examples driving this awareness for your team to build higher ROI, avoiding media waste.